Many game console makers have reduced the prices of the hardware. This move is seen as measure to cover the lost sales this year. Game publishers are worried because sales figures look at least 50% down since first quarter of this year. Latest price cut comes from Nintendo and it is offering $50 discount on Wii console. The hardware was priced earlier at $200 and is now available for $150. This is good move when the hardware makers and the game publishers were struggling to recover the lost ground. The festive season is coming. Market and the users are expecting the similar discounts from Sony and Microsoft. The market has been put to the good competition and you must not be surprised to hear the price cut from Sony or Microsoft. Another area which is troubling the users is, the cost of the games. Game publishers do not offer discounts or any price cuts on the games.
How ever, many users are happy to see the discount on new hardware. It is not clear if the same discount is available to the users who want to replace the old console. There must be some exchange scheme or discounts to existing owners. It may be far cry for Nintendo to find the market this year because $50 cut is not exciting many users who own Xbox or Playstation. It is very difficult for these companies to find the people who would like to loose the loyalty to their favorite game consoles. It would be interesting to see the sales figures going up during festive season this year. Many leading stores are planning to offer further discounts on games and accessories. The market has space for the cheaper consoles and it requires marketing efforts on behalf of these companies to offer good discounts. It is going to be exciting and interesting price war in the console market this year.